All our products are handcrafted from start to finish in Iran, the birthplace of this delicate art. We work closely with skilled textile artists who have years of experience and a rich heritage in the craft. Maintaining strict quality control throughout the process to ensure each piece meets our high standards. This close collaboration not only supports the artisans but also enables us to deliver a piece of Iranian culture directly to our customers' homes.

Sustainability and eco-friendliness are central to our story. We are committed to using natural materials like wool and vegetable dyes, which are biodegradable and free from harmful chemicals. By sourcing our rugs directly from skilled artisans in Iran, we support sustainable, small-scale production and avoid the pitfalls of industrial mass production. Our products are made to last for decades, reducing the need for frequent replacements and promoting a more sustainable lifestyle. When you choose one of our pieces, you’re not just bringing a beautiful cultural treasure into your home — you're also supporting eco-conscious practices that help protect our environment.

Behind the scenes 

We believe in sharing the rich background of our products to help you connect with their story. Here’s a video that perfectly captures this essence